Overview
- The new feed is appearing this week on the Disney+ mobile apps for iOS and Android in the United States, with broader rollouts planned later.
- Users access the feature via a Verts icon in the bottom navigation bar to scroll short vertical clips from the Disney+ catalog, then add titles to a Watchlist or start playback instantly.
- Disney says an advanced recommendation algorithm personalizes the feed, but it has not disclosed specific engagement metrics.
- Early experiments on Disney+ and the ESPN app showed increased user engagement, and the company frames this release as the first phase of a longer roadmap.
- Disney signals future additions such as creator-sourced clips and other formats, with previously announced plans to curate some OpenAI Sora content, and the move follows similar vertical feeds from Netflix and other rivals.