Overview
- Disney launched six Stitch pop‑up activations on Friday, June 26, spanning Newport Beach, Shanghai, Tokyo, three cities in Taiwan, Soho in London, and FNAC in Lisbon.
- The sole U.S. event was a one‑day Beach Bash at Fashion Island in Newport Beach that featured giveaways, free shaved ice for attendees, Polaroid photo moments, and new Stitch product displays.
- Several international pop‑ups opened with multi‑week runs in Shanghai (June 26–July 19) and Tokyo (June 26–July 12) plus Taiwan locations running through the summer and limited windows in London and Lisbon.
- Disney released a broad wave of exclusive 626 Day merchandise online and in parks that includes plush, apparel, pins, watches, and novelty items with some limited pieces reported to be selling quickly.
- The 626 Day program ties to content and partnerships with Disney+ music/video releases and an announced short titled ‘Lilo & Scratch’ slated to debut November 25, 2026, while the campaign relies on regional retail partners such as SHIBUYA109 and Oral‑B to create local experiences for collectors and families.