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Disney Rolls Out Free 'Fashion Emergency' Kiosks for 'The Devil Wears Prada 2'

The pop-up trades free samples for social buzz through a small daily 'golden ticket' styling perk.

Overview

  • The kiosks, which launched Monday, offer free beauty and styling samples through May 3 to lead into the May 1 theatrical release.
  • Guests tap a touchscreen, pick a fashion emergency, and receive an item such as L'Oreal mascara, TRESemme A-List aerosols, accessories, or a Runway magazine.
  • The pop-up is installed at AMC DINE-IN Disney Springs 24 in Orlando, AMC Century City 15 in Los Angeles, Regal Irvine Spectrum, Regal Hacienda Crossings in the Bay Area, and Regal Union Square in New York City.
  • At Disney Springs, the kiosk runs daily 11 a.m. to 8 p.m., with added banners, photo ops, a red carpet, and a giant heel prop nearby.
  • A golden ticket giveaway begins April 30 and selects up to 32 guests per day across locations for a Glow Up Station styling session, reflecting a wider push toward hands-on movie marketing.