Overview
- Disney previewed the Villains collection on Thursday, July 30, and confirmed the full assortment will arrive at Disney Parks and on DisneyStore.com on August 3.
- Reporters and fans already spotted pieces in park shops, including a black Villains Spirit Jersey priced at $84.99 that uses holographic lettering and hidden villain imagery.
- The lineup spans apparel, accessories, drinkware, and collectibles with character-specific designs for Maleficent, Ursula/Vanessa, the Evil Queen, the Headless Horseman, Cruella and others.
- Two knit wristlets featuring the Evil Queen and Maleficent are designated online exclusives at DisneyStore.com, while other items will appear in select park retail locations.
- The merchandise push ties to a broader Villains strategy that includes a recent stage show and a planned Magic Kingdom Villains land with two attractions, dining and shopping, which could deepen seasonal demand and collector interest.