Disney Rethemes Park Entrance With ‘Devil Wears Prada 2’ Overlay Through May 31

The short run tests Disney’s use of high-visibility film tie-ins at the front gate during a franchise-driven revamp.

Overview

The World Premiere entry at Disneyland Paris’s Disney Adventure World, rethemed Thursday, will keep the promotion in place through May 31 ahead of the film’s May 1 release.
The overlay adds branded awnings, large billboards, and a red carpet with the sequel’s logo at the park entrance.
Reaction on X is mixed, with some guests calling it a “big advert” at the gate and others saying the makeover fits the premiere concept.
World Premiere opened in 2025 to replace Disney Studio 1 and was built to make arrivals feel like a glamorous Hollywood opening night.
The update lands during a growth push that added World of Frozen, Raiponce Tangled Spin, and Adventure Bay, with a Lion King land confirmed and any Avatar plans only rumored by fans.