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Disney Rebrands Dr. Mark Penning’s Instagram as @AnimalsAtDisney

The company has taken stewardship of the feed to maintain steady behind-the-scenes coverage of animal care, vet work, and conservation across the Walt Disney World Resort.

Overview

  • Dr. Mark Penning posted a video announcing that his longtime Instagram handle formerly known as @DrMarkatDisney has been renamed @AnimalsAtDisney and will continue to publish the same content.
  • Penning retired from The Walt Disney Company earlier this year and has accepted the role of director of the North Carolina Zoo.
  • Disney confirmed the rebranded account will remain focused on animal care, veterinary updates, births, and conservation stories produced by Disney Animal Care cast members.
  • The account’s remit covers multiple resort locations, including Disney’s Animal Kingdom, Animal Kingdom Lodge, and EPCOT’s SeaBase aquarium, preserving a single source for resort-wide animal updates.
  • The change institutionalizes an audience built around one visible executive so Disney can broaden storytelling by shifting the channel from an individual voice to a company-run platform.