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Disney Prepares Up to 1,000 Job Cuts Under New CEO Josh D’Amaro

The plan reflects a drive to cut costs by folding duplicate marketing teams into one structure.

Overview

  • Reports published Thursday said Disney is planning up to 1,000 layoffs in the coming weeks, with most cuts in the newly consolidated marketing group.
  • These would be the first staff reductions under CEO Josh D’Amaro, who formally took the role in March.
  • The cuts are tied to Project Imagine, an internal effort to unite marketing for entertainment, theme-park experiences, and sports under chief marketer Asad Ayaz.
  • Disney has also begun integrating the Disney+ and Hulu teams toward a single product, a shift that employees say has increased uncertainty about roles.
  • Earlier rounds from 2023 to 2025 removed about 8,000 positions, and Disney reported roughly 230,000 workers worldwide at the end of the last fiscal year.