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Disney Plans Up to 1,000 Layoffs as D’Amaro Begins Tenure

The reported cuts signal Disney’s shift to a single, leaner structure built for streaming.

Overview

  • A Wall Street Journal report on Wednesday said Disney will eliminate as many as 1,000 roles in the coming weeks. Disney has not confirmed the plan.
  • Many cuts are expected in the newly unified marketing group under Chief Marketing and Brand Officer Asad Ayaz, an effort known internally as Project Imagine.
  • Disney is combining Disney+ and Hulu staff as it builds a single app, a move that can remove duplicate roles across streaming teams.
  • Sources say the layoff blueprint predated Josh D’Amaro’s March start as CEO, and he has told employees he wants the company to operate as “One Disney.”
  • Disney had about 231,000 employees at the end of fiscal 2025 after earlier rounds cut more than 8,000 jobs, with most past reductions in entertainment, ESPN, and corporate units.