Overview
- Multiple outlets report Disney plans to eliminate up to 1,000 positions in the coming weeks, with many tied to its centralized marketing group.
- Disney has not confirmed the layoffs, which would be the first notable reductions since Josh D’Amaro became CEO in March.
- Reports describe the move as a cost step to offset thinner streaming profits, weaker box office returns, and pressure from tech rivals while shifting investment toward digital growth.
- The effort builds on January’s unification of marketing under Chief Marketing and Brand Officer Asad Ayaz, known internally as Project Imagine, and aligns with combining Disney+ and Hulu teams.
- The reductions would touch a small share of Disney’s roughly 231,000 workers, following earlier restructurings since 2022 that cut more than 7,000 jobs and produced about $7.5 billion in savings.