Overview
- Disney announced on July 6, 2026 that it will join the NFL and Champion for a special collaboration at Fanatics Fest NYC, a four-day fan festival at the Javits Center.
- The company released a promotional video that shows NFL commissioner Roger Goodell on a video call with Mickey Mouse and exchanges lighthearted advice about winning over fans.
- Disney Consumer Products will run a Disney Fan Zone across the festival offering exclusive merchandise, immersive experiences, and surprise moments for attendees.
- Roger Goodell and sports journalist Taylor Rooks are set to co-host an opening event that Disney says will reimagine a familiar sports tradition through a Disney lens.
- The tie-up reflects a wider trend of leagues and entertainment brands using branded experiences and product collaborations to expand audiences and drive retail revenue.