Overview
- Disney Parks confirmed two new Logo Mania colorways — Storybook Soft Serve and Main Street, U.S.A. — will debut at Disneyland Resort and Walt Disney World on November 1.
- Storybook Soft Serve uses a warm cream palette with a soft-serve motif and Main Street, U.S.A. arrives in a warm maroon with a train as its signature element.
- The expansion joins more than 120 Logo Mania items across apparel, accessories, plush, souvenirs and home goods that are designed to be mixed and matched by collectors.
- Disney also announced that the limited-run Park Hopper and Popcorn on Main Street colorways will be retired soon and remain available for purchase only while supplies last.
- The staged drops and retirements are timed to boost holiday sales and create urgency among park guests and collectors, who follow resort releases closely through Disney Parks channels and fan sites.