Overview
- Disney confirmed that The Haunted Mansion Collection will launch on DisneyStore.com on July 6, with the announcement published on the Disney Parks Blog and other company channels.
- Park shops at Walt Disney World and Disney Springs are already stocking Halloween and Haunted Mansion items, with new apparel, pins, home decor, and light‑up figures available at Emporium, Memento Mori and other retail locations.
- The Disney Store assortment spans apparel, accessories, plush, home decor and collectibles and includes returning pieces like the Hitchhiking Ghosts in Doom Buggies and new limited items such as the Werecat Lady doll and exclusive Squishmallows.
- Disney has run social‑media teaser reels and Parks Blog previews to build hype, a strategy that could drive early online traffic and prompt quick sellouts among collectors and fans.
- This early rollout continues a recent Disney trend of front‑loading holiday merchandise to lengthen sales periods and to shape guest planning for fall ticketed events such as Mickey’s Not‑So‑Scary Halloween Party.