Particle.news
Download on the App Store

Disney, Mattel and Viktor&Rolf Debut Couture Cinderella Doc and Limited-Edition Doll

The rollout blends fashion storytelling with limited supply to turn a princess icon into a modern fandom collectible.

Overview

  • The 30-minute special, which premiered Tuesday, streams on Hulu, ABC’s digital platforms, and Disney’s YouTube channel.
  • The documentary tracks the project from Viktor & Rolf’s Amsterdam atelier to its Paris Fashion Week reveal and is directed by Reiner Holzemer.
  • The Viktor&Rolf x Disney Collector Cinderella Doll is a limited edition now on sale at MattelCreations.com and Viktor-rolf.com.
  • Designers reinterpreted Cinderella using a sculptural look from their spring 2019 couture collection, turning the classic blue gown into a couture statement piece.
  • This is the third entry in Disney’s Create Your World series after Coperni and Pandora, timed to the close of Cinderella’s 75th anniversary celebrations.