Overview
- Disney leaders, on Wednesday’s Q2 earnings call, said AI will touch five areas of the company including guest experiences, content, monetization, workforce productivity and enterprise operations.
- For vacations, CEO Josh D’Amaro said AI will cut the maze of bookings and rules at Walt Disney World by tailoring plans to each family, though no product names or launch dates were announced.
- Inside the parks, CFO Hugh Johnston said Disney is rolling out precision labor demand forecasting to put the right number of employees in the right place, which could shorten waits and improve service while managing costs.
- On streaming, Disney is building a hyper-personalized recommendation engine for Disney+ and ESPN and adding AI tools to target ads with more relevant messages for brands.
- Executives described Disney+ as a more central digital hub for fans and reiterated that AI will support, not replace, creators, as Disney continues internal AI hiring and notes past experiments such as its work with OpenAI’s now-closed Sora platform.