Overview
- The live-action short Once A Princess, Always A Princess, directed by Alex Prager, premiered on Disney+ and YouTube as the emotional centerpiece of the campaign.
- Disney Princess: The Ultimate Concert Celebration, filmed at Disney California Adventure, began streaming as part of the rollout and gathers voice and stage talent from across the franchise.
- A new LEGO Disney Princess special, LEGO Disney Princess: Magical Mayhem, is scheduled to debut on Disney+ on August 21 and joins other fresh releases on the service.
- Disney is coordinating daily product drops and partner activations during Aug. 16–22 that include Spirit Jerseys, new toys and jewelry, a Peloton Princess Pilates class, a TikTok World Princess Week hub, and Make‑A‑Wish wish grants.
- The larger Disney Princess Experience announced at D23 remains in development as parks and consumer-products units extend the franchise through immersive projects and global retail programs.