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Disney Launches Toy Story 5 Merchandise Across Walt Disney World and DisneyStore.com

A park-first online strategy aims to boost pre-release sales with character-led toys, apparel, and collectible items.

Overview

  • Reports on Wednesday show new Toy Story 5 items placed in multiple Walt Disney World shops, with the largest selection at Star Command near Buzz Lightyear’s Space Ranger Spin.
  • The same collection has appeared on DisneyStore.com and includes partner exclusives such as a BoxLunch apparel drop that preceded the wider rollout.
  • The assortment covers tumblers, plush, pins, apparel, toys, bags, and collectibles with many listings showing prices for items like Lilypad interactables ($19.99), Rex plush ($29.99), and a Jessie and Bullseye tumbler ($44.99).
  • Retail placements are uneven across locations, which has created a prompt-to-buy dynamic for park visitors and collectors who are finding some SKUs in limited on-shelf quantities.
  • The early merchandise push follows Disney’s usual playbook of combining park availability, online sales, and partner exclusives to drive ticket and retail revenue ahead of the film’s June 19 theatrical release.