Overview
- The campaign, which begins Monday, will roll out daily reveals across the Pixar, Disney Family, and Disney Style social accounts.
- Disney says fans will see toys, collectibles, apparel, accessories, home goods, and collaborations with popular global brands.
- Additional reveals may surface through partners, with reporting pointing to shopDisney, major toy stores, fashion labels, collectible makers, restaurant tie-ins, and sports events.
- The film opens June 19 and leans into a toy-meets-tech theme, introducing new characters Lilypad and Smarty Pants alongside Buzz, Woody, and Jessie.
- Early tie-ins set the stage, including MLB Toy Story 5 theme nights with tickets on sale, park Easter eggs at Walt Disney World, a Levi’s collection, and Disney Lorcana cards, which hint at where marketing focus may land.