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Disney Launches Modular Once Upon A Bag Collection

The mix-and-match line lets guests combine separately sold totes, straps, charms and wallets to build personalized accessories that extend Disney's push toward customizable park merchandise.

Overview

  • Park shops in Florida and California began selling the collection first with reporters spotting stock on July 5, and the Disney Store went live with the line on July 6.
  • Customers assemble bags by choosing a base tote then attaching interchangeable straps, mini tote charms and wallets using lobster-claw clips and metal rings.
  • Every piece is sold separately with reported prices ranging roughly from $24 for straps and charms to $54 for full tote variants.
  • Disney staged the rollout through in-park retailers such as Tren‑D, Uptown Jewelers and Disney Clothiers before the online launch to drive on-site sales and social buzz.
  • The collection continues Disney's recent move toward DIY souvenirs that encourage collecting and repeat purchases by offering themed motifs, hardware finishes and mixable components.