Overview
- Disney, which unveiled the program Thursday at CinemaCon, will debut it with a Sept. 25 re-release of Avengers: Endgame and apply it to Avengers: Doomsday on Dec. 18.
- Infinity Vision flags auditoriums with the largest screens, laser projection, and premium audio, with clear on-site and online branding and added marketing support for participating theaters.
- Directors Joe and Anthony Russo said the Endgame re-release will include brand-new footage, giving fans a fresh cut to showcase the new certification.
- Industry coverage frames the label as a workaround to limited IMAX access for Doomsday during the 'Dunesday' weekend, though Disney presents it as a quality guide for PLF screens.
- Disney cites a base of more than 75 domestic and over 300 global PLF screens, while a Bloomberg report—unconfirmed by Disney—describes possible thresholds such as ~50-foot screens, laser projection, Dolby 7.1, and an estimated ~5,500 qualifying screens.