Overview
- Disney unveiled the Infinity Vision website and a ticket landing page as part of a CineEurope rollout that confirmed Avengers: Endgame will return on September 25 under the new title Avengers: Endgame Encore.
- Infinity Vision sets clear technical thresholds for certified auditoriums, including a minimum 45‑foot screen width, immersive sound such as Dolby Atmos or 7.1, and projector brightness of 14 foot‑lamberts for 2D or 6 for 3D.
- Marvel said the Endgame Encore presentation will include a custom introduction, additional new footage, and a special end tag that will be exclusive to Infinity Vision‑certified and IMAX/PLF screenings.
- Disney reports more than 7,500 exhibitor applications for Infinity Vision and is currently verifying screens, while launching InfinityVisionTickets.com so exhibitors can list certified showings and set their own premiums.
- The move aims to drive tentpole box office and control premium screen messaging ahead of Doomsday but could create competition for high‑end auditoriums such as IMAX on key dates and change how fans choose where to see Marvel event films.