Overview
- DisneyStore.com and select park shops began selling the new Haunted Mansion collection on July 6, offering apparel, accessories, toys, home décor, and higher-end collectibles.
- The assortment spans price points and partners, including Loungefly backpacks, Jada Nano Scenes, Fisher-Price Little People, Squishmallows, and MagicBand+ items to reach casual buyers and collectors.
- A limited-edition Werecat Lady doll (5,150 worldwide) launched with a virtual queue and is selling quickly, and at least one Walt Disney World variant of a Jada Nano Scene was reported sold out at release.
- Many items include attraction-driven features such as glow-in-the-dark prints, light and sound figures, and functional MagicBand+ capability that tie products to the ride experience.
- Disney has signaled this is a multi-stage program with teased additional drops and D23 previews, a strategy that front-loads holiday merchandise and creates repeated buying urgency for fans.