Overview
- Disney announced the ESPN Fan House on Monday, June 22, 2026, and said the platform will debut in August alongside ESPN’s college football coverage.
- The omnichannel hub will offer fans live polls, trivia, sweepstakes, merchandise shopping, and social integrations that work at home, at games, and across ESPN’s digital platforms.
- Flowcode will power updatable, branded QR interactions while Publicis Sports is the first agency signed to pilot participation-based sponsorships on the platform.
- ESPN Fan House includes advertiser tools such as a digital wallet for exclusive offers and the ability to extend branded sponsorships into the ESPN app for direct-response measurement.
- By packaging real-time engagement and measurable activations around college football, Disney aims to deepen fan ties and give advertisers new ways to reach large live audiences ahead of bigger events like its 2027 Super Bowl rights.