Overview
- Disney tourism representatives are joining Visit Florida CEO Bryan Griffin and hospitality leaders on a February sales mission to Toronto and Vancouver.
- Visit Florida data show roughly 90,000 fewer Canadian arrivals in the third quarter of 2025 versus a year earlier, with coverage reporting a 15.5% recent decline.
- Industry reporting links the downturn to policy frictions and rhetoric, including a reported $250 non‑refundable “visa integrity fee” and proposed social‑media history disclosures.
- To lure travelers back, Disney is promoting Canada‑only offers such as about 30% off select resort rooms, a Free Dining Plan for kids on arrivals through October 4, 2026, and up to 35% off select cruises.
- New CEO Josh D’Amaro, appointed on February 3, is steering the hands‑on outreach as projections cited in coverage warn of $12–$19 billion in potential global travel losses if frictions persist.