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Disney Launches 'Blockbuster Summer' With Cross‑Brand Campaign and Digital Short

The campaign ties film debuts to timed product drops with global brands at major retailers.

Overview

  • Disney kicked off Blockbuster Summer with Lights, Camera…Play!, a stop‑motion short that unites characters from Disney, Pixar, Star Wars, and Marvel.
  • The lineup runs from The Mandalorian and Grogu on May 22 to Spider‑Man: Brand New Day on July 31, with merchandise and retail activations timed to each release.
  • For The Mandalorian and Grogu, Disney detailed six new LEGO Star Wars building sets and Hasbro’s Action Buddy Grogu toy with more than 50 sound and movement combinations.
  • Toy Story 5 tie‑ins include Jessie‑inspired Crocs, an Away travel collection launching June 9, and Mattel’s new interactable action figures ahead of the June 19 premiere.
  • Moana’s live‑action release brings new Mattel dolls now at Target while Spider‑Man adds LEGO sets and Hasbro role‑play gear, with Walmart hosting exclusive drops and Disney Publishing rolling out companion books.