Overview
- The limited-run Disney Jr. Let’s Play! festival opened at Disney California Adventure for a four-day run and featured a headline Block Party procession, live stage shows and frequent character meet-and-greets.
- Hollywood Land and the Hollywood Backlot Stage served as the event hub with high-energy street performances and a dedicated craft zone that runs continuously from mid-morning through late afternoon.
- An Animation Academy offered guided drawing sessions and the craft tables provided free, hands-on activities intended for preschoolers and their families.
- Guests encountered a broad character roster that included classic Disney characters and preschool favorites such as Sofia the First, Vampirina, Doc McStuffins, Bluey and Marvel’s Spidey.
- The festival follows Disney’s pattern of short-run, family-focused park events and blends cross-brand programming, interactive experiences and merchandise offerings to drive attendance and guest engagement.