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Disney Invests $1 Billion in OpenAI, Licenses 200+ Characters to Sora for Three Years

Actors’ real faces and voices remain off-limits under the deal.

Overview

  • The Walt Disney Company announced a $1 billion equity investment in OpenAI.
  • A three-year license allows Sora to generate videos featuring more than 200 characters from Disney, Marvel, Pixar and Star Wars via text prompts.
  • Some videos created with the licensed characters will be eligible for distribution on Disney+.
  • Disney says it will develop new Disney+ services and improve internal workflows using generative AI.
  • Industry voices continue to flag copyright and creators’ rights concerns around generative video tools.