Overview
- Analyses of leading Disney creator channels show average monthly views down roughly 20–40% from 2022 peaks, with subscriber growth slowing and engagement falling.
- Disney parks report relatively steady attendance but higher per‑visitor spending—up about 18%—driven by dynamic pricing and add‑ons such as the Lightning Lane Premier Pass costing up to $429.
- Creators and audiences are shifting attention to Universal’s EPIC Universe, which opened in 2025 and is perceived as a fresher draw, with some influencers reporting stronger engagement on Universal content.
- In March 2026, false reports of an active shooter and a bomb at Disneyland triggered a multi‑agency response and shelter‑in‑place protocols before authorities determined there was no threat, with similar calls reported in Santa Anita and Fullerton.
- Anaheim police are investigating reports that the swatting calls appeared to coincide with active IRL livestreams, and the ongoing downturn raises the possibility of fewer streamers in parks and a return to more traditional guest experiences.