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Disney Iconics Plush Line Moves From D23 to Disney Store and Park Shops

The D23 debut's wider release shows Disney is selling event merchandise broadly with $19.99 pricing plus two-per-customer online limits.

Overview

  • The Disney Iconics collection, first shown at D23, went on sale at shop.disney.com and started appearing on shelves in park-area stores on Monday.
  • The line includes a smiling castle, Main Street trash can, popcorn cart and box, Disney Railroad/train and red and blue Mickey balloon variants.
  • Each plush is listed at $19.99 and online purchases were limited to two per customer at the time reporters checked.
  • Reporters found the toys in Disneyland’s World of Disney and at Walt Disney World locations including the Emporium at Magic Kingdom and Carthay Circle; one report says the railroad plush lacks explicit park branding.
  • The move follows a common Disney pattern of turning D23 exclusives into wider retail items, which makes the goods easier for collectors and park guests to buy while letting Disney manage demand through set pricing and purchase limits.