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Disney Gives First Look at 2026 Holiday Merchandise

The company will stage a phased rollout of apparel, collectibles, event‑exclusive items to drive park visits and holiday sales.

Overview

  • Disney published a first-look preview on June 25, 2026 that showcases new holiday apparel, jewelry, home décor, bag charms, pins and other collectibles for Walt Disney World, Disneyland and select items on Disney Store.
  • A new Pastel Holiday Collection swaps traditional red and green for soft pink and mint across Spirit Jerseys, a baseball hat and a pastel bag charm aimed at fans who prefer a modern holiday palette.
  • Disney revealed the first piece of Hanukkah merchandise, a colorful Disney Hanukkah trading pin, and said it will reveal additional Hanukkah items later in the season.
  • The company previewed a Mickey’s Very Merry Christmas Party exclusive bag charm and confirmed more party‑only merchandise will be unveiled closer to the separately ticketed event.
  • Key commercial details such as full assortment, release dates, pricing and online inventory remain pending as Disney plans staged updates through the run‑up to the November holiday season to support bookings and in‑park purchases.