Overview
- A service-mark application for the name "Disney's Lakeshore Lodge" was filed with the U.S. Patent and Trademark Office on August 11, 2026, listing restaurant services, resort lodging services, and hotel accommodation services.
- The USPTO record shows the application has cleared initial filing requirements and is awaiting assignment to an examining attorney in the agency’s review queue.
- Disney Parks Blog posts and recent concept art have been retroactively updated to use the possessive name, providing a public signal of the change despite no standalone corporate announcement.
- The resort retains its previously disclosed details, including a planned summer 2027 opening at Bay Lake, a 967-room total with studios, multi-bedroom villas and waterfront Lake Houses, three dining venues, The Wetlands recreation area, and the Dandelion Terrace fireworks lounge.
- The switch to the possessive form restores naming consistency with other domestic Disney resorts and gives planners and members clearer branding to reference as Disney moves toward a formal announcement.