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Disney Expands ‘Roundup Reveal Week’ With Dr. Squatch ‘Toy Story 5’ Personal Care Line

Daily reveals aim to keep fans engaged ahead of the June 19 theatrical release.

Overview

  • The campaign continued Saturday with Dr. Squatch unveiling character-themed soaps and deodorants for Woody, Buzz Lightyear, and Jessie.
  • Woody’s Howdy Hero features desert sage, warm vanilla, and worn-in leather, Buzz’s Cosmic Captain blends crisp pear, creamy fig, and cedarwood, and Jessie’s Cowgirl Courage pairs bright citrus, wildflowers, and sandalwood.
  • The tie-up also reaches Jukebox by Dr. Squatch, extending the same character-first scents into its lineup.
  • Roundup Reveal Week delivers new products each day across toys, fashion, travel gear, and collectibles as Disney builds momentum for Toy Story 5.
  • Earlier reveals such as Mattel’s tech-forward action figures drew mixed reactions to their animatronic features, signaling that response may differ by product category.