Overview
- Disney and Formula 1 confirmed at last weekend’s D23 fan event that their Fuel the Magic collaboration is extended through 2028 and now formally includes Pixar’s Cars characters.
- The Disney Store has published the new Disney x Formula 1 ‘Cars’ assortment with named SKUs and prices, including a Lightning McQueen varsity jacket ($600), pullover ($125), cap ($60), plush ($39.99) and a limited pin ($25).
- Mattel manufactured a 1:55‑scale die‑cast set for the launch that includes five pieces—Lightning McQueen, Francesco Bernoulli, Alex Machino, a tool cart and a tire stack—sold for $19.99 with display packaging.
- Products explicitly blend Formula 1 branding and racing design details such as F1 patch appliqués and logos, and the partnership plans race‑day activations such as a Lightning McQueen presence at Monza.
- The move aims to broaden both fan bases and boost collectible sales, with several Disney Store exclusives presented as limited releases that collectors and F1 fans should watch for possible sellouts or secondary‑market demand.