Overview
- Disney confirmed a new chapter of its Formula 1 partnership that brings the ‘Fuel the Magic’ program into F1 Academy, the all-female development series.
- Minnie Mouse and Daisy Duck will serve as the faces of the effort, which F1 Academy chief Susie Wolff framed as celebrating women supporting women.
- The rollout begins this spring around the Chinese Grand Prix with exclusive merchandise, in-person character appearances at select events, and original digital content.
- Fans can find new collections through F1.com and the Amazon F1 Store, with additional race‑weekend activations set to continue across the 2026 season.
- The expansion builds on season-long elements such as the Mickey x Formula 1 WEBTOON launched at the Australian Grand Prix and Shanghai-themed activations that link storytelling with retail.