Overview
- The official trailer for Coven Academy was released on Friday, September 18 and confirms an Oct. 1 premiere on Freeform with next-day streaming on Disney+ and Hulu.
- The show is a teen supernatural drama about three witches at an elite New Orleans magic boarding school facing dark threats and a central, forbidden love triangle involving a warlock and a vampire.
- Principal cast confirmed in the trailer includes Malina Pauli Weissman as Briar, Malachi Barton as Jake, Jordan Leftwich as Sasha, Louis Thresher as Ollie, Tiffani Thiessen as Miss Graves, and a guest turn from Devon Sawa.
- Tim Federle created the series and serves as an executive producer; the show is produced by Chorus Boy Productions in association with Disney Kids & Family and leans into a PG-rated, teen-focused tone in its marketing.
- A faith-based group has called for a pre-release boycott, introducing organized pushback that could affect the show's marketing and the company's goal of driving strong initial linear viewership.