Overview
- Media outlets reported Thursday that Disney is developing LALA IRL, a live-action scripted comedy targeted for Disney Channel and Disney+ with Lala Sadii attached to star and executive produce.
- Peter Paige is signed on as writer, executive producer and director, and additional executive producers include Lauren Gellert, Billy Mann and Endemol Shine North America’s Sharon Levy and Lisa Fahrenholt.
- The project’s official logline promises a behind-the-screens look at Sadii’s meteoric rise and the personal costs of online fame, framing the series as a comedy with dramatic edges.
- Sadii built a large TikTok audience since about 2020—reported at roughly 25 million followers—and has expanded into music and longer-form storytelling, giving the series a built-in cross-platform fan base.
- The project remains at an early development stage with no series order, production start date or premiere window announced, and it reflects a broader industry push to adapt digital creators into mainstream scripted shows.