Overview
- Disney began selling the first Batuu Adventure Buddy, an Ewok plush, at Disneyland’s Droid Depot on Thursday with a $99.99 price and a two-per-guest purchase limit.
- Cast Members guide shoppers through a dedicated selection bay and a scripted activation moment that powers on each companion and links it to in-park interactions.
- The toy uses expressive LCD eyes, motorized facial movements, touch triggers and sound cues so taps produce responses like an Endor Dance Party and a Forest Call Chain with nearby compatible toys.
- Three separately sold gear sets — Endor, Mandalore and Batuu — cost $29.99 each and attach to the buddy’s hand to trigger unique animations, sounds and reactions.
- Packaging and D23 reveals show Grogu and baby Rotta the Hutt as the next buddies to arrive at Droid Depot with a wider roll out planned to Disney’s Hollywood Studios, a move that extends Disney’s experiential, in-park merchandise strategy and could boost accessory sales and return visits.