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Disney Debuts Heritage‑Run 'Disney Experiences Auction' and Record Retail Program at D23

The move expands collector commerce by pairing a Heritage Auctions sale of authenticated park artifacts with a hybrid onsite and online shopping system.

Overview

  • Heritage Auctions opened online bidding for The Disney Experiences Auction on July 20, offering 50 authenticated park artifacts consigned by Disney with every lot starting at $1 and no reserve.
  • The auction will conclude with a live event at D23 on Sunday, August 16, hosted by Bret Iwan, while a public showroom at the Anaheim show will let attendees preview items during the weekend.
  • Disney has published a record‑size retail lineup for D23 covering multiple branded stores and partners and will run the Disney Store booth via QR-code shopping that ships purchases to buyers.
  • To manage demand, many locations including the auction showroom will require virtual queue access, use cashless payments, and support merchandise mobile checkout and mobile order pickup through Disney apps.
  • The combined Heritage online infrastructure and Disney’s hybrid onsite/online plan aims to broaden access for collectors worldwide but will make participation depend on app-based queues, timed releases and post‑event online drops such as the Disney Store eCommerce Day on August 17.