Overview
- Disney Store made a Disney and Pixar ‘Cars’ with Formula 1 collection available online in a timed drop tied to the Monza weekend and Lightning McQueen Day.
- The assortment includes higher‑end and everyday pieces with listed prices on launch, including a $300 Cars x Formula 1 jacket, an $84.99 Lightning McQueen Spirit Jersey, and a $100 Lightning McQueen Loungefly mini backpack.
- Loungefly separately released a Pixar Cars 20th Anniversary line featuring novelty items such as a light‑up McQueen mini backpack and a Tow Mater figural crossbody that were posted for sale the same weekend.
- The retail drops matched visible activations at the Italian Grand Prix, where Lightning McQueen appeared as an F1 track vehicle and a Mercedes‑AMG FIA safety car received a Cars‑inspired livery.
- These product launches build on Disney’s extended Fuel the Magic partnership with Formula 1 through 2028 and use anniversary timing to target cross‑generational fans and drive immediate online demand.