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Disney Cuts Disney+/Hulu Ad Bundle to $4.99 for Three Months in Limited U.S. Offer

The steep markdown targets trials around marquee releases, reflecting a pivot to streaming profitability.

Overview

  • The promotion runs March 5–24 for new and eligible returning U.S. customers, with signup available online.
  • The deal applies only to ad-supported plans and auto-renews after three months at the then-current monthly price.
  • The $4.99 rate is a 62% discount from the regular $12.99 monthly bundle price.
  • Disney is spotlighting near-term titles to drive signups, including Zootopia 2 on March 11 and Daredevil: Born Again Season 2 on March 24.
  • Disney reported $5.35 billion in combined Disney+/Hulu revenue and $450 million in operating income for Q1 fiscal 2026 and says it expects to merge Hulu into Disney+ in 2026.