Overview
- On Monday, July 13, 2026, Disney Cruise Line publicized that Forbes placed it seventh on the 2026 Best Brands for Social Impact list and at No. 135 on the America’s Best Brands for Value list.
- Forbes produced the lists with consumer-insights partner HundredX using roughly 4.5–4.7 million ratings from about 205,000 people who evaluated nearly 5,500 brands, with the top 300 brands included.
- Disney framed the recognition around cast and crew volunteer work in port communities, programs in The Bahamas and Florida, and projects at its private island, Disney Lookout Cay at Lighthouse Point.
- The company also cited operational sustainability steps such as cuts to single-use plastics, energy-efficiency measures and onboard wastewater purification that it says exceed international standards.
- Coverage across outlets is based on company statements and consumer-survey rankings rather than independent audits, and the company says the award supports its guest-value messaging as it expands from eight ships to a planned 13 by 2031.