Overview
- The new spot premiered March 15 during ABC’s Academy Awards broadcast and rolled out across Disney’s official channels.
- Titled “Midnight Magic,” the short film follows a father and son who nurture a quiet nighttime ritual aboard a Disney ship across decades.
- Disney’s Asad Ayaz says the campaign reflects guest feedback that the most cherished Disney moments are time spent with loved ones.
- Entertainment outlets reported strong emotional reactions from viewers during the telecast.
- Disney positions the campaign alongside a fleet buildout that includes five additional ships planned by 2031, the recent launch of Disney Destiny in Fort Lauderdale, and the debut of Disney Adventure in Singapore, with calls to visit DisneyCruise.com for planning.