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Disney Consumer Products Maps Gen-Z Strategy at SXSW, Extends Fuel the Magic to F1 Academy

The division set out a story-led playbook to reach digital-native fans through gaming partnerships plus emotion-driven collaborations.

Overview

  • President Tasia Filippatos led the Austin session detailing how DCP intends to keep Disney culturally relevant for younger audiences.
  • The business anchors a $62 billion global retail ecosystem spanning more than 100 product categories across 180 countries.
  • Executives formalized a story–product–experience framework that begins with feeling, aiming to turn designs and activations into lasting memories.
  • DCP underscored its pivot to games, noting nine $1 billion franchises, over 1.5 billion mobile installs, and a deepening Epic Games partnership enabling cross‑format storytelling such as a Simpsons season inside Fortnite paired with Disney+ and YouTube content.
  • Filippatos announced the Fuel the Magic expansion to the all‑female F1 Academy, featuring Minnie Mouse and Daisy Duck through new merchandise, character experiences, and original content.