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Disney Confirms About 1,000 Layoffs as Marketing Is Centralized Under New Structure

Leaders say a unified marketing structure will cut duplication to speed decisions.

Overview

  • Disney told employees this week it is cutting about 1,000 roles across the company in the latest restructuring.
  • Marketing was hit hardest, with chief marketing and brand officer Asad Ayaz saying the redesign aims to build a “nimble and modern” organization.
  • Business Insider reported severance will vary by level and tenure, from a four‑week minimum for newer non‑managers to as much as 18 weeks plus two weeks per year for senior leaders, capped at 52 weeks.
  • Some Hulu staff were included as Disney continues folding Hulu into Disney+ to create a single streaming hub for subscribers.
  • CEO Josh D’Amaro and Ayaz said HR will provide resources and guidance to those leaving, framing the move as part of a push to unify marketing across film, TV, sports, and experiences.