Overview
- The Walt Disney Company and TikTok announced the agreement on Wednesday, August 5, 2026, saying a curated collection of opt‑in creator videos will appear on both TikTok and Disney+.
- Participating creators will get approved access to assets from hundreds of Disney films and series, including Pixar, Marvel, Star Wars, and FX, to build short vertical videos.
- The deal will begin with a U.S. pilot that launches in the coming months with plans to expand to other markets, and the companies said they will jointly curate what runs on Disney+.
- Disney and TikTok will run a Disney Creator Ambassador Program to reward and develop creators with increased visibility, exclusive events, and career support, while financial terms were not disclosed.
- The partnership replaces a shelved OpenAI Sora plan and aims to turn TikTok-driven fan attention into streaming discovery, a strategy supported by TikTok data showing millions of daily film and TV posts and survey links between TikTok finds and later viewing.