Overview
- Lumistella and Disney confirmed a joint Disney x The Elf on the Shelf line that pairs Scout Elf outfits and accessories with Mickey & Friends, Disney Princesses, Frozen/Olaf, and Spider-Man.
- The collection will include themed Scout Elf outfits, props, kits, carriers, and accessories with reported prices ranging from $12.95 to $25.95.
- Pre-sales are expected to begin in mid to late July on Amazon and the official retail launch is scheduled for September 15 with initial availability at The Santa Store and later rollouts to Target, Walmart, CVS, Michaels, and other outlets.
- Lumistella co-founders said the idea grew from parents already customizing elves and suggested the program could add more Disney characters in future seasons.
- The partnership aims to turn a common family pastime into a mass-market holiday product line and could boost seasonal merchandise sales while giving families a new way to use Scout Elves for surprises like Disney trip reveals.