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Disney and Old Navy Launch 'Haunted Harvest' Mickey & Friends Fall Collection

Old Navy used a one-day cardmember early access window to push an affordable, family-focused Halloween drop that could sell out fast.

Overview

  • The Haunted Harvest line went to Old Navy cardmembers on July 30 and opened to the public on July 31, and pieces are now available online and in stores.
  • Items carry Disney's Mickey & Friends artwork across roughly 40 to nearly 50 reported pieces and include apparel and accessories for babies, kids, adults and pets.
  • The assortment centers on fall staples such as flannels, hoodies, pajamas, crewnecks, socks and tote bags with prices reported between $7.99 and $54.99.
  • Early access required an eligible Old Navy credit card and a signed-in account, a move designed to drive cardmember traffic and shift initial inventory toward that group.
  • Coverage flags a likely quick sell-through and possible restock delays, and the drop continues a wider 2026 trend of Disney expanding Halloween merchandise through mass-retail partners.