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Disney and National Geographic Launch ‘Step Into Wonder’ Earth Month Campaign

The effort ties new streaming releases to real‑world activities to boost family engagement with conservation.

Overview

  • Disney’s enterprise push, led by National Geographic, is now live with an Earth Month collection on Disney+ and the two‑part Secrets of the Bees already streaming.
  • Eligible Disney+ subscribers can claim a six‑month National Geographic digital subscription as a new Perk, expanding access to articles, guides, and kids content.
  • Audience activations center on The Wonder List, a family discovery hub with daily prompts and a themed in‑person experience at Los AngelesLa Brea Tar Pits from April 17–23.
  • Disneynature’s Orangutan debuts on April 22 on Disney+, paired with Disney Conservation Fund support to protect Sumatran orangutan habitat and help rebuild the Ketambe Research Center.
  • Daily engagement includes a 24/7 Earth Moods livestream on Nat Geo’s YouTube, a social video series featuring Disney and Nat Geo talent, the #NatGeoYourShot photo challenge open through April 22, and park pop‑ups such as WALL‑E and EVE visits.