Overview
- The Walt Disney Company and The Kraft Heinz Company announced a long‑term, multi‑year strategic alliance on Tuesday, July 21, 2026, to bring ten Kraft Heinz brands into Disneyland, Walt Disney World and Disney Cruise Line.
- Reporting says the agreement makes Kraft Heinz the exclusive supplier for select condiments, macaroni and cheese, and cream cheese across Disney’s North American parks, resorts and cruise ships, and the companies confirmed broad on‑site product placement and custom HEINZ condiment stations.
- The alliance extends beyond foodservice to include character and story licensing, integrated marketing and co‑created content for Disney’s studios and streaming platforms, giving Kraft Heinz media access as part of the partnership.
- Kraft Heinz frames the deal as part of a marketing‑led turnaround that leans on experiential commerce and the company’s planned marketing and R&D spending to revive sales; executives have teased character‑themed products and immersive dispensers as early concepts.
- The partnership launches this summer with previews at D23 — including HEINZ’s Sauce Vault — shares rose modestly on the news, and key details such as financial terms, exact rollout timing and location‑by‑location plans have not been disclosed.