Overview
- Disney, Formula 1, and Make‑A‑Wish announced the two-helmet collaboration in early July and revealed that one signed helmet will be sold to raise funds while the other will be shown at D23 this summer.
- The helmets were produced with Bell Racing and designed by Bret Iwan under creative direction from Bobby Kim, featuring Mickey artwork, F1 branding, a matte black finish, and a subtle Make‑A‑Wish star.
- Multiple F1 drivers signed the first helmet during the British Grand Prix weekend at Silverstone, increasing its appeal to collectors and charity bidders.
- The signed helmet will be auctioned through F1 Authentics (operated under license by Memento Exclusives) with registration opening July 7 and bidding scheduled for July 11–18, with 100% of net proceeds going to Make‑A‑Wish International.
- The effort builds on Disney’s decades-long partnership with Make‑A‑Wish and uses race-week activations plus the D23 fan event (August 14–16 in Anaheim) to boost visibility and fundraising for wishes granted outside the United States.