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Disney and FM Relaunch 'Wild About Safety' With Updated Materials

The update pairs Disney storytelling with FM's engineering expertise to re-engage families in safety education.

Overview

  • Disney Experiences and insurer FM announced Wednesday the relaunch of the Disney Wild About Safety program.
  • The refreshed effort adds new character art, updated tip cards and activity books, and richer visual storytelling in videos.
  • Timon and Pumbaa front the materials used across Disney theme parks, resorts, and Disney Cruise Line ships.
  • FM contributes scientific research and engineering know-how built over nearly 200 years and a long working tie with Disney.
  • First launched in 2003, the program has reached more than a billion children and families worldwide.